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Parment, Anders

Marketing to the 90s Generation

Parment, Anders - Marketing to the 90s Generation, ebook

64,95€

Ebook, PDF with Adobe DRM
ISBN: 9781137440785
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Table of contents

1. The 90s Generation
Anders Parment

2. Introduction to Generational Studies
Anders Parment

3. The 90s Generation and Society
Anders Parment

4. The Market Environment
Anders Parment

5. The Cultural Environment
Anders Parment

6. The 90s Generation as Consumers and Coworkers
Anders Parment

Keywords: Business and Management, Marketing, International Business, Market Research/Competitive Intelligence, International Economics

Author(s)
Publisher
Springer
Publication year
2014
Language
en
Edition
1
Page amount
206 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137440785
Printed ISBN
978-1-349-49560-3

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