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Rajagopal

The Butterfly Effect in Competitive Markets

Rajagopal - The Butterfly Effect in Competitive Markets, ebook

138,25€

Ebook, PDF with Adobe DRM
ISBN: 9781137434975
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Table of contents

Section I. Analyzing Market Chaos

1. Chaos in Markets
Rajagopal

2. Reasoned Action and Planned Behavior
Rajagopal

3. Managing Market Shifts
Rajagopal

Section II. Building Global-Local Marketing Effects

4. Market Trend Analysis
Rajagopal

5. Consumer Value Management
Rajagopal

6. Darwinism in the Marketplace
Rajagopal

7. Business Growth and Local Effects
Rajagopal

8. Sustainable Marketing
Rajagopal

Section III. Unveiling Future Effects

9. Social Psychology of Consumers
Rajagopal

10. Challenges of the Butterfly Effect
Rajagopal

Keywords: Business and Management, Management, Small Business, Business Strategy/Leadership, Entrepreneurship, Development Economics, Market Research/Competitive Intelligence

Author(s)
Publisher
Springer
Publication year
2015
Language
en
Edition
1
Page amount
316 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137434975
Printed ISBN
978-1-349-49312-8

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