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Watson, Tom

Western European Perspectives on the Development of Public Relations: Other Voices

Watson, Tom - Western European Perspectives on the Development of Public Relations: Other Voices, ebook

78,80€

Ebook, PDF with Adobe DRM
ISBN: 9781137427519
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Table of contents

1. Introduction
Tom Watson

2. Austria
Astrid Spatzier

3. Finland
Elina Melgin

4. France
Bruno Chaudet, Valérie Carayol, Alex Frame

5. Germany
Günter Bentele

6. Greece
Anastasios Theofilou

7. Italy
Toni Muzi Falconi, Fabio Ventoruzzo

8. Netherlands and Belgium
Betteke Ruler, Anne-Marie Cotton

9. Scandinavia
Larsåke Larsson, Tor Bang, Finn Frandsen

10. Spain
Natalia Rodríguez-Salcedo, Jordi Xifra

11. United Kingdom
Jacquie L’Etang

Keywords: Business and Management, Business Strategy/Leadership, Marketing, International Business, Corporate Communication/Public Relations, Economics, general, Development Economics

Editor
Publisher
Springer
Publication year
2015
Language
en
Edition
1
Series
National Perspectives on the Development of Public Relations
Page amount
174 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137427519
Printed ISBN
978-1-349-49117-9

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