Watson, Tom
Western European Perspectives on the Development of Public Relations: Other Voices
Table of contents
1. Introduction
Tom Watson
2. Austria
Astrid Spatzier
3. Finland
Elina Melgin
4. France
Bruno Chaudet, Valérie Carayol, Alex Frame
5. Germany
Günter Bentele
6. Greece
Anastasios Theofilou
7. Italy
Toni Muzi Falconi, Fabio Ventoruzzo
8. Netherlands and Belgium
Betteke Ruler, Anne-Marie Cotton
9. Scandinavia
Larsåke Larsson, Tor Bang, Finn Frandsen
10. Spain
Natalia Rodríguez-Salcedo, Jordi Xifra
11. United Kingdom
Jacquie L’Etang
Keywords: Business and Management, Business Strategy/Leadership, Marketing, International Business, Corporate Communication/Public Relations, Economics, general, Development Economics
- Editor
- Watson, Tom
- Publisher
- Springer
- Publication year
- 2015
- Language
- en
- Edition
- 1
- Series
- National Perspectives on the Development of Public Relations
- Page amount
- 174 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781137427519
- Printed ISBN
- 978-1-349-49117-9
