Viglia, Giampaolo
Pricing, Online Marketing Behavior, and Analytics
1. Introduction
Giampaolo Viglia
2. Definition of Online Marketing
Giampaolo Viglia
3. Online Marketing Communication Channels
Giampaolo Viglia
4. Online Marketing Metrics and Analytics
Giampaolo Viglia
5. Online Pricing
Giampaolo Viglia
6. A Peculiar Type of Revenue Management: Overbooking
Giampaolo Viglia
7. Case Study: Applications for the Hotel Industry
Giampaolo Viglia
8. Conclusions
Giampaolo Viglia
Keywords: Business and Management, Business Mathematics, Marketing, Corporate Communication/Public Relations, e-Business/e-Commerce, Market Research/Competitive Intelligence, Online Marketing/Social Media
- Author(s)
- Viglia, Giampaolo
- Publisher
- Springer
- Publication year
- 2014
- Language
- en
- Edition
- 1
- Page amount
- 120 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781137413260
- Printed ISBN
- 978-1-349-48988-6