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Viglia, Giampaolo

Pricing, Online Marketing Behavior, and Analytics

Viglia, Giampaolo - Pricing, Online Marketing Behavior, and Analytics, ebook

78,80€

Ebook, PDF with Adobe DRM
ISBN: 9781137413260
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Table of contents

1. Introduction
Giampaolo Viglia

2. Definition of Online Marketing
Giampaolo Viglia

3. Online Marketing Communication Channels
Giampaolo Viglia

4. Online Marketing Metrics and Analytics
Giampaolo Viglia

5. Online Pricing
Giampaolo Viglia

6. A Peculiar Type of Revenue Management: Overbooking
Giampaolo Viglia

7. Case Study: Applications for the Hotel Industry
Giampaolo Viglia

8. Conclusions
Giampaolo Viglia

Keywords: Business and Management, Business Mathematics, Marketing, Corporate Communication/Public Relations, e-Business/e-Commerce, Market Research/Competitive Intelligence, Online Marketing/Social Media

Author(s)
Publisher
Springer
Publication year
2014
Language
en
Edition
1
Page amount
120 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137413260
Printed ISBN
978-1-349-48988-6

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