Pricing, Online Marketing Behavior, and Analytics

1. Introduction
Giampaolo Viglia

2. Definition of Online Marketing
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3. Online Marketing Communication Channels
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4. Online Marketing Metrics and Analytics
Giampaolo Viglia

5. Online Pricing
Giampaolo Viglia

6. A Peculiar Type of Revenue Management: Overbooking
Giampaolo Viglia

7. Case Study: Applications for the Hotel Industry
Giampaolo Viglia

8. Conclusions
Giampaolo Viglia

Keywords: Business and Management, Business Mathematics, Marketing, Corporate Communication/Public Relations, e-Business/e-Commerce, Market Research/Competitive Intelligence, Online Marketing/Social Media