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Watson, Tom

Asian Perspectives on the Development of Public Relations: Other Voices

Watson, Tom - Asian Perspectives on the Development of Public Relations: Other Voices, ebook

78,80€

Ebook, PDF with Adobe DRM
ISBN: 9781137398154
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Table of contents

1. Introduction
Tom Watson

2. Australasia
Mark Sheehan, Chris Galloway

3. China
Chun-Ju Flora Hung-Baesecke, Yi-Ru Regina Chen

4. India
John V. Vil’Anilam

5. Indonesia
Gregoria Arum Yudarwati

6. Japan
Koichi Yamamura, Seiya Ikari, Takashi Kenmochi

7. Malaysia
Zeti Azreen Ahmad

8. The Philippines
Marianne D. Sison, Zeny Sarabia-Panol

9. Singapore
May O. Lwin, Augustine Pang

10. Taiwan
Yi-Chen Wu, Ying-Ju Lai

11. Thailand
Napawan Tantivejakul

12. Vietnam
Loan T. H. Van

Keywords: Business and Management, Marketing, Business Strategy/Leadership, International Business, Development Economics, International Economics, Corporate Communication/Public Relations

Editor
Publisher
Springer
Publication year
2014
Language
en
Edition
1
Series
National Perspectives on the Development of Public Relations
Page amount
175 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137398154
Printed ISBN
978-1-349-48526-0

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