Login

Vandermerwe, Sandra

Breaking Through

Vandermerwe, Sandra - Breaking Through, ebook

55,30€

Ebook, PDF with Adobe DRM
ISBN: 9781137395511
DRM Restrictions

PrintingNot allowed
Copy to clipboardNot allowed

Table of contents

1. Introduction: Shifting the Centre of Gravity
Sandra Vandermerwe

First Phase. The Awakening

2. Create Strategic Discomfort & Excitement
Sandra Vandermerwe

3. Reframe New Beliefs
Sandra Vandermerwe

Second Phase. The Discovery

4. Articulate the ‘Market Space’
Sandra Vandermerwe

5. Identify the Value Opportunities
Sandra Vandermerwe

Third Phase. The Story

6. Build a Compelling Case
Sandra Vandermerwe

7. Size the Prize
Sandra Vandermerwe

Fourth Phase. The Engagement

8. Model the Concept
Sandra Vandermerwe

9. Get People Working Together
Sandra Vandermerwe

Fifth Phase. The Reward

10. Reach Critical Mass
Sandra Vandermerwe

11. Gather & Sustain Momentum
Sandra Vandermerwe

Keywords: Business and Management, Marketing, Business Strategy/Leadership, Customer Relationship Management

Author(s)
Publisher
Springer
Publication year
2014
Language
en
Edition
2nd Edition
Page amount
309 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137395511
Printed ISBN
978-1-349-48419-5

Similar titles