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Zavattaro, Staci M.

Place Branding through Phases of the Image

Zavattaro, Staci M. - Place Branding through Phases of the Image, ebook

110,60€

Ebook, PDF with Adobe DRM
ISBN: 9781137394514
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Table of contents

1. Utilizing Philosophy in Place Branding
Staci M. Zavattaro

2. Laying the Foundations
Staci M. Zavattaro

3. Putting It All Together—The Framework
Staci M. Zavattaro

4. Examples in Practice
Staci M. Zavattaro

5. Implications of the Framework
Staci M. Zavattaro

6. A Guide for Managers
Staci M. Zavattaro

Keywords: Business and Management, Corporate Communication/Public Relations, Marketing, Regional/Spatial Science

Author(s)
Publisher
Springer
Publication year
2014
Language
en
Edition
1
Page amount
201 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137394514
Printed ISBN
978-1-349-48398-3

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