Zavattaro, Staci M.
Place Branding through Phases of the Image
Table of contents
1. Utilizing Philosophy in Place Branding
Staci M. Zavattaro
2. Laying the Foundations
Staci M. Zavattaro
3. Putting It All Together—The Framework
Staci M. Zavattaro
4. Examples in Practice
Staci M. Zavattaro
5. Implications of the Framework
Staci M. Zavattaro
6. A Guide for Managers
Staci M. Zavattaro
Keywords: Business and Management, Corporate Communication/Public Relations, Marketing, Regional/Spatial Science
- Author(s)
- Zavattaro, Staci M.
- Publisher
- Springer
- Publication year
- 2014
- Language
- en
- Edition
- 1
- Page amount
- 201 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781137394514
- Printed ISBN
- 978-1-349-48398-3
