Omarini, Anna
Retail Banking
Part I. Setting the Scene: Using Past Experience to Inform the Future of Retail Banking
1. Introduction: From Banking to Retail Banking
Anna Omarini
2. The History Lesson and the Need to Turnaround
Anna Omarini
3. The Customer-Centric Perspective and How to Get It
Anna Omarini
Part II. Controlling Consumption and Engaging Customers Seems to be the Issue for Every Retail Business
4. Winning the War for the Modern Customer
Martin Butler
5. The Modern Bank Customer
Anna Omarini
Part III. The Retail Banking of Tomorrow
6. Business Transformation, Strategy, and Organization: The Issue is in the Execution
Anna Omarini
7. Conclusions and Recommendations
Anna Omarini
- Author(s)
- Omarini, Anna
- Publisher
- Springer
- Publication year
- 2015
- Language
- en
- Edition
- 1
- Series
- Palgrave Macmillan Studies in Banking and Financial Institutions
- Page amount
- 323 pages
- Categories
- Natural Sciences
- Technology, Energy, Traffic
- Format
- Ebook
- eISBN (PDF)
- 9781137392558
- Printed ISBN
- 978-1-349-67880-8