Donzé, Pierre-Yves
A Business History of the Swatch Group
1. Introduction
Pierre-Yves Donzé
2. The Watchmaking Crisis of 1975–1985
Pierre-Yves Donzé
3. The Creation of the Swatch Group and the “Swatch Legend”
Pierre-Yves Donzé
4. Rationalization and Globalization of the Production System (1985–1998)
Pierre-Yves Donzé
5. A New Marketing Strategy (1985–1995)
Pierre-Yves Donzé
6. The Major Move into Luxury (Since 1995)
Pierre-Yves Donzé
7. Omega’s Choice
Pierre-Yves Donzé
8. China: A New El Dorado
Pierre-Yves Donzé
9. The Swatch Group’s Competitors
Pierre-Yves Donzé
10. Conclusion
Pierre-Yves Donzé
Keywords: Business and Management, Innovation/Technology Management, International Business, Business Strategy/Leadership, Market Research/Competitive Intelligence, Development Economics, Marketing
- Author(s)
- Donzé, Pierre-Yves
- Publisher
- Springer
- Publication year
- 2014
- Language
- en
- Edition
- 1
- Page amount
- 165 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781137389084
- Printed ISBN
- 978-1-349-48222-1