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Donzé, Pierre-Yves

A Business History of the Swatch Group

Donzé, Pierre-Yves - A Business History of the Swatch Group, ebook

124,40€

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ISBN: 9781137389084
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Table of contents

1. Introduction
Pierre-Yves Donzé

2. The Watchmaking Crisis of 1975–1985
Pierre-Yves Donzé

3. The Creation of the Swatch Group and the “Swatch Legend”
Pierre-Yves Donzé

4. Rationalization and Globalization of the Production System (1985–1998)
Pierre-Yves Donzé

5. A New Marketing Strategy (1985–1995)
Pierre-Yves Donzé

6. The Major Move into Luxury (Since 1995)
Pierre-Yves Donzé

7. Omega’s Choice
Pierre-Yves Donzé

8. China: A New El Dorado
Pierre-Yves Donzé

9. The Swatch Group’s Competitors
Pierre-Yves Donzé

10. Conclusion
Pierre-Yves Donzé

Keywords: Business and Management, Innovation/Technology Management, International Business, Business Strategy/Leadership, Market Research/Competitive Intelligence, Development Economics, Marketing

Author(s)
Publisher
Springer
Publication year
2014
Language
en
Edition
1
Page amount
165 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137389084
Printed ISBN
978-1-349-48222-1

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