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Kitchen, Philip J.

Integrated Communications in the Postmodern Era

Kitchen, Philip J. - Integrated Communications in the Postmodern Era, ebook

138,25€

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ISBN: 9781137388551
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Table of contents

1. Introduction: Integrated Communications in the Postmodern Age
Philip J. Kitchen, Ebru Uzunoğlu

2. Integrated Marketing Communications: A Contextual International Advertising Approach
Philip J. Kitchen, Marwa Tourky

3. Integrating Communications at Tourism Destinations: Meeting the Needs of Tourists
Enrique Ortega, Beatriz Rodríguez, María J. Such-Devesa

4. Webcare as an Integrative Tool for Customer Care, Reputation Management, and Online Marketing: A Literature Review
Guda Noort, Lotte M. Willemsen, Peter Kerkhof, Joost W. M. Verhoeven

5. Customer Engagement — Fad or the Real McCoy? The Attempt of IMC Paradigm Shift via Online Media
Klement Podnar, Urša Golob

6. The Effects of Marcoms and Social Interaction through Virtual Communities on Consumer-Based Brand Equity
Bayram Zafer Erdoğan, Tolga Torun

7. Corporate Social Responsibility (CSR) Communication: A Turkish Industry Example
Selin Türkel, Aysun Akan

8. Fostering Interactivity through Responsiveness: The Case of Turkish Environmentalist Non-Profit Organizations’ Websites
Sema Misci Kip, Ebru Uzunoğlu

9. Articulating Locality in Advertising Adaptation: The Snickers Case
Yeşim Kaptan, Burcu Öksüz

10. The Changing Paradigm of Public Relations in Turkey: From Past to Present
Serra Görpe

11. Rethinking the Role of “The Idea” in Integrated Communications
Pinar Umul Ünsal, Burcu Yaman, Burak Amirak, Serçin Sun İpekeşen

Keywords: Business and Management, Management, Innovation/Technology Management, International Business, Corporate Communication/Public Relations, Economics, general, Business Strategy/Leadership

Editor
 
Publisher
Springer
Publication year
2015
Language
en
Edition
1
Page amount
286 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137388551
Printed ISBN
978-1-349-48204-7

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