Login

Paganoni, Maria Cristina

City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality

Paganoni, Maria Cristina - City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality, ebook

82,95€

Ebook, PDF with Adobe DRM
ISBN: 9781137387967
DRM Restrictions

PrintingNot allowed
Copy to clipboardNot allowed

Table of contents

1. Introduction — City Branding and New Media: Linguistic, Discursive and Semiotic Aspects
Maria Cristina Paganoni

2. City Websites as a Multimodal Genre
Maria Cristina Paganoni

3. E-Governance on the Web: Linguistic and Discursive Strategies
Maria Cristina Paganoni

4. Branding Heritage, Digital Genres, Transmedia Storytelling
Maria Cristina Paganoni

5. Expos and the Rhetoric of Sustainability
Maria Cristina Paganoni

Keywords: Cultural and Media Studies, Media and Communication, Sociolinguistics, Linguistics, general, Communication Studies

Author(s)
Publisher
Springer
Publication year
2015
Language
en
Edition
1
Page amount
174 pages
Category
Art, Art History
Format
Ebook
eISBN (PDF)
9781137387967
Printed ISBN
978-1-349-48190-3

Similar titles