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Nirell, Lisa

The Mindful Marketer

Nirell, Lisa - The Mindful Marketer, ebook

34,55€

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ISBN: 9781137386311
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Table of contents

1. WHY CMOS ARE FACING EXTINCTION
Lisa Nirell

2. THE DARK SIDE OF DATA DEMOCRACY
Lisa Nirell

3. GOING DIM: CAN YOU SEE (OR HEAR) ME NOW?
Lisa Nirell

4. RETURN ON MARKETING INVESTMENTS: A FLIGHT RISK?
Lisa Nirell

5. BIG DATA OR BIG DISAPPOINTMENT?
Lisa Nirell

6. MARKETING AND SALES: A HARD LANDING
Lisa Nirell

7. MULTITASKING MASH-UPS AND MISHAPS
Lisa Nirell

8. FIND YOUR INNER MARKETING GURU TO MAKE BETTER DECISIONS
Lisa Nirell

9. WESTERN MINDFULNESS: A BRIEF JOURNEY
Lisa Nirell

10. FIVE TIMELESS QUALITIES OF MINDFUL MARKETERS
Lisa Nirell

11. PERSONAL ENERGY MANAGEMENT
Lisa Nirell

12. THE POWER OF PRESENT MOMENT LANGUAGE
Lisa Nirell

13. MINDFUL PLANNING AND DECISION-MAKING
Lisa Nirell

14. DESIGNING WITH INTENTION
Lisa Nirell

15. PEER GROUPS: HOW SHIFTS REALLY HAPPEN
Lisa Nirell

16. WHAT THE CEO WANTS THE CMO TO KNOW
Lisa Nirell

17. CFO-SPEAK: MINDFUL MARKETING BY THE NUMBERS
Lisa Nirell

18. THE CMO AND THE CIO: CROSSING THE RAGING RIVER
Lisa Nirell

19. SALES AND MARKETING: RETHINKING THE SYSTEM
Lisa Nirell

20. LOOKING INSIDE TO WORK OUTSIDE
Lisa Nirell

21. STARTING THE REVOLUTION
Lisa Nirell

22. MINDING THE FUTURE
Lisa Nirell

Keywords: Business and Management, Marketing, Management

Author(s)
Publisher
Springer
Publication year
2014
Language
en
Edition
1
Page amount
239 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137386311
Printed ISBN
978-1-349-48156-9

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