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Sathi, Arvind

Engaging Customers Using Big Data

Sathi, Arvind - Engaging Customers Using Big Data, ebook

37,30€

Ebook, PDF with Adobe DRM
ISBN: 9781137386199
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Table of contents

1. Introduction
Arvind Sathi

2. Changing Winds
Arvind Sathi

3. From Sample to Population
Arvind Sathi

4. From Broadcast to Collaboration
Arvind Sathi

5. From Silo’ed to Orchestrated Marketing
Arvind Sathi

6. Technological Enablers
Arvind Sathi

7. Changes to Marketing Ecosystem and Organization
Arvind Sathi

8. Consumer Versus Corporate Marketing—Convergence or Divergence?
Arvind Sathi

Keywords: Business and Management, Marketing, Market Research/Competitive Intelligence, Big Data/Analytics, Economics, general

Author(s)
Publisher
Springer
Publication year
2014
Language
en
Edition
1
Page amount
229 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137386199
Printed ISBN
978-1-137-38618-2

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