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Culp, Ron

Business Essentials for Strategic Communicators

Culp, Ron - Business Essentials for Strategic Communicators, ebook

62,20€

Ebook, PDF with Adobe DRM
ISBN: 9781137385338
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Table of contents

Part I. Introduction to Business Essentials for Communicators

1. Why Knowledge of “Business 101” Matters
Matthew W. Ragas, Ron Culp

Part II. Foundational Business Knowledge for Communicators

2. Economics and Economic Indicators
Matthew W. Ragas, Ron Culp

3. Finance and the Stock Market
Matthew W. Ragas, Ron Culp

4. Accounting and Financial Statements
Matthew W. Ragas, Ron Culp

5. The Law and Corporate Disclosure
Matthew W. Ragas, Ron Culp

6. Intangible Assets and Nonfinancial Information
Matthew W. Ragas, Ron Culp

Part III. Focal Areas at the Intersection of Business and Communication

7. Corporate Governance
Matthew W. Ragas, Ron Culp

8. Corporate Social Responsibility
Matthew W. Ragas, Ron Culp

9. Corporate Reputation
Matthew W. Ragas, Ron Culp

Part IV. Demonstrating and Improving the Business Value of Communication

10. Research, Measurement, and Evaluation
Matthew W. Ragas, Ron Culp

Keywords: Business and Management, Business Information Systems, Management, Organization, Business Strategy/Leadership, Popular Science in Business and Management, Corporate Communication/Public Relations

Author(s)
 
Publisher
Springer
Publication year
2014
Language
en
Edition
1
Page amount
231 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137385338
Printed ISBN
978-1-349-48188-0

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