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Aghazadeh, Hashem

Principles of Marketology, Volume 1

Aghazadeh, Hashem - Principles of Marketology, Volume 1, ebook

145,15€

Ebook, PDF with Adobe DRM
ISBN: 9781137379320
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Table of contents

1. Introduction
Hashem Aghazadeh

2. Achieving Business Success through Marketology
Hashem Aghazadeh

3. Definition and Evolution of Marketology
Hashem Aghazadeh

4. Sphere of Marketology: Spectrum, Scope, Nature, Stakeholders, Features, and Functions
Hashem Aghazadeh

5. Marketology System: Inputs, Processes, Outputs, and Feedbacks
Hashem Aghazadeh

6. Business, Market, and Competitive Analysis (BMCA) Tools and Techniques
Hashem Aghazadeh

7. Business Environment and Market Analysis (BEMA) Framework
Hashem Aghazadeh

Keywords: Business and Management, Business Strategy/Leadership, Knowledge Management, Marketing, International Business, Business Information Systems, Corporate Communication/Public Relations

Author(s)
Publisher
Springer
Publication year
2016
Language
en
Edition
1
Page amount
352 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137379320
Printed ISBN
978-1-349-67788-7

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