Aghazadeh, Hashem
Principles of Marketology, Volume 1
Table of contents
1. Introduction
Hashem Aghazadeh
2. Achieving Business Success through Marketology
Hashem Aghazadeh
3. Definition and Evolution of Marketology
Hashem Aghazadeh
4. Sphere of Marketology: Spectrum, Scope, Nature, Stakeholders, Features, and Functions
Hashem Aghazadeh
5. Marketology System: Inputs, Processes, Outputs, and Feedbacks
Hashem Aghazadeh
6. Business, Market, and Competitive Analysis (BMCA) Tools and Techniques
Hashem Aghazadeh
7. Business Environment and Market Analysis (BEMA) Framework
Hashem Aghazadeh
Keywords: Business and Management, Business Strategy/Leadership, Knowledge Management, Marketing, International Business, Business Information Systems, Corporate Communication/Public Relations
- Author(s)
- Aghazadeh, Hashem
- Publisher
- Springer
- Publication year
- 2016
- Language
- en
- Edition
- 1
- Page amount
- 352 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781137379320
- Printed ISBN
- 978-1-349-67788-7
