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Arora, Anshu Saxena

International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines

Arora, Anshu Saxena - International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines, ebook

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ISBN: 9781137376466
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Table of contents

1. The “Global Logistics and International Business 2.0” Curriculum Internationalization Experience
Anshu Saxena Arora, Jun Wu, Suman Niranjan, Reginald Leseane, Shalonda Bradford, Hae Y. Choi

2. Crisis Management Challenges in a Socially Networked World: BP’s Response to the Gulf of Mexico Oil Spill
Maria Louise Thybo, Peter Keith Ross

3. The SHARP Conceptual Framework for Young African-American Adults … What Is Cool?
Carl Sharperson, Reginald Leseane

4. Exotic, Erogenous, Erotica: Veiled Signs of “Advertising Erotica” for Luxury Brands
Jamese Beazer, Sacriana Ware, Anshu Saxena Arora

5. How “American” Are “All-American” Brands? A Case of Gap, Inc. as “Made in America” Brand
Eulalia Wycoff, Rajeev Sooreea

6. US Securities and Exchange Commission Charges Thornburg Mortgage, Inc. for Fraudulent Accounting
Ariel Shead, Marjorie Maguire-Krupp

7. Drops in the Glass: The Influence of Alcohol Advertising on Young Adults
Melody Burks, Ulysses J. Brown, Jun Wu, Anshu Saxena Arora

Keywords: Business and Management, International Business, Management, Marketing, Innovation/Technology Management, Corporate Communication/Public Relations, International Economics

Editor
Publisher
Springer
Publication year
2013
Language
en
Edition
1
Series
International Marketing and Management Research
Page amount
123 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137376466
Printed ISBN
978-1-349-47857-6

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