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Klaus, Philipp

Measuring Customer Experience

Klaus, Philipp - Measuring Customer Experience, ebook

41,45€

Ebook, PDF with Adobe DRM
ISBN: 9781137375469
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Table of contents

1. Customer Experience: The Origins and Importance for Your Business
Philipp Klaus

2. CX Strategies and Management Practices
Philipp Klaus

3. The 5 Dimensions of CX Management
Philipp Klaus

4. The 3 Types of CX Management Practice
Philipp Klaus

5. Linking CX Practices to Profitability
Philipp Klaus

6. Your CX Management Balance Sheet: Where Are You and Where Do You Want to Be? How to Get from A (Current State) to B – A Step-by-Step Approach
Philipp Klaus

7. The Devil Is in the Details – Only What Get Measured Gets Managed
Philipp Klaus

8. Best Practice vs. Next Practice
Philipp Klaus

9. Concluding Thoughts
Philipp Klaus

10. The Science behind the Knowledge
Philipp Klaus

Keywords: Business and Management, Marketing, Organizational Studies, Economic Sociology, Customer Relationship Management, Market Research/Competitive Intelligence, Business Strategy/Leadership, Innovation/Technology Management

Author(s)
Publisher
Springer
Publication year
2015
Language
en
Edition
1
Page amount
179 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137375469
Printed ISBN
978-1-349-47734-0

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