Langley, Quentin
Brandjack
Table of contents
1. Introduction
Quentin Langley
2. Brand and reputation
Quentin Langley
3. Issues and crisis management
Quentin Langley
4. Rise of the machines
Quentin Langley
5. The brandjacks
Quentin Langley
6. Engagement and transparency: turning your company inside out
Quentin Langley
Keywords: Business and Management, Marketing, Corporate Communication/Public Relations, Business Strategy/Leadership, Market Research/Competitive Intelligence
- Author(s)
- Langley, Quentin
- Publisher
- Springer
- Publication year
- 2014
- Language
- en
- Edition
- 1
- Page amount
- 315 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781137375360
- Printed ISBN
- 978-1-349-67718-4
