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Langley, Quentin

Brandjack

Langley, Quentin - Brandjack, ebook

41,45€

Ebook, PDF with Adobe DRM
ISBN: 9781137375360
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Table of contents

1. Introduction
Quentin Langley

2. Brand and reputation
Quentin Langley

3. Issues and crisis management
Quentin Langley

4. Rise of the machines
Quentin Langley

5. The brandjacks
Quentin Langley

6. Engagement and transparency: turning your company inside out
Quentin Langley

Keywords: Business and Management, Marketing, Corporate Communication/Public Relations, Business Strategy/Leadership, Market Research/Competitive Intelligence

Author(s)
Publisher
Springer
Publication year
2014
Language
en
Edition
1
Page amount
315 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137375360
Printed ISBN
978-1-349-67718-4

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