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Adair, Daryl

Managing the Football World Cup

Adair, Daryl - Managing the Football World Cup, ebook

131,35€

Ebook, PDF with Adobe DRM
ISBN: 9781137373687
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Table of contents

1. Managing the World Cup: Managerial Dimensions
Stephen Frawley, Daryl Adair

2. Managing World Cup Legacy
John Horne

3. Using New Media to Engage Consumers at the Football World Cup
Adam Karg, Daniel Lock

4. Broadcasting the World Cup
Harry Arne Solberg, Chris Gratton

5. Ambush Marketing and the Football World Cup
Simon Chadwick, Ran Liu, Des Thwaites

6. The Challenge of Utilizing World Cup Venues
Holger Preuss, Harry Arne Solberg, Jens Alm

7. World Cup Stadium Development and Sustainability
Les Street, Stephen Frawley, Sarah Cobourn

8. Beyond the Stadium: Football World Cup Fan Fests and Global Live Sites
Simone Eisenhauer, Daryl Adair, Tracy Taylor

9. Managing Transport at the Football World Cup
Eva Kassens-Noor

10. Managing Security at the World Cup
Kristine Toohey, Tracy Taylor

11. An Evaluation of the FIFA Governance Reform Process of 2011–2013
Roger Pielke

12. Match-fixing at the World Cup — Why Not?
Declan Hill

13. Managing the World Cup: Future Research
Stephen Frawley, Daryl Adair

Keywords: Business and Management, Management, Business Strategy/Leadership, International Business, Popular Science in Sports, Operation Research/Decision Theory, International Economics

Editor
 
Publisher
Springer
Publication year
2014
Language
en
Edition
1
Page amount
258 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137373687
Printed ISBN
978-1-349-47670-1

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