Strategic Reinvention in Popular Culture

1. Introduction: The Encore Impulse
Richard Pfefferman

Part I. Encore Worthiness: Identifying the Cherished Essence of the Original

2. The Elusive Original
Richard Pfefferman

3. Unlocking the Encore Potential
Richard Pfefferman

Part II. Encore Vitality: Factoring in the New Place and Time

4. Cultural Fit
Richard Pfefferman

5. History May Not Repeat Itself
Richard Pfefferman

Part III. Encore Spirit: Presenting as Authentic

6. Something’s Not Right
Richard Pfefferman

Part IV. Encore Punch: Conveying Relevant Meaning

7. Fulfilling the Encore Promise
Richard Pfefferman

8. All in the Family
Richard Pfefferman

Part V. Encore Endurance: Tapping into Universal Themes and Classic Schemes

9. Archetypal Appeal
Richard Pfefferman

10. The Shell Game
Richard Pfefferman

11. Conclusion: The Art of Strategic Reinvention
Richard Pfefferman

Keywords: Cultural and Media Studies, Film History, Film and Television Studies, Regional and Cultural Studies, Cultural Studies, Social Sciences, general, Media Studies