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Kjaer, Anne Lise

The Trend Management Toolkit

Kjaer, Anne Lise - The Trend Management Toolkit, ebook

41,45€

Ebook, PDF with Adobe DRM
ISBN: 9781137370099
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Table of contents

1. From facts to feelings
Anne Lise Kjaer

2. Sense making in a fast-forward society
Anne Lise Kjaer

3. Trend mapping: past, present and future
Anne Lise Kjaer

4. Your essential trend toolkit
Anne Lise Kjaer

5. Major trends to 2030+
Anne Lise Kjaer

6. Practical trend mapping: focusing on people
Anne Lise Kjaer

7. Practical trend mapping: organizations
Anne Lise Kjaer

Keywords: Business and Management, Business Mathematics, Marketing, Business Strategy/Leadership, Statistics for Business/Economics/Mathematical Finance/Insurance, Market Research/Competitive Intelligence, Economics, general

Author(s)
Publisher
Springer
Publication year
2014
Language
en
Edition
1
Page amount
257 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137370099
Printed ISBN
978-1-349-47519-3

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