Bock, Mary Angela
Visual Communication Theory and Research
1. Linking Theory to Visual Communication
Shahira Fahmy, Mary Angela Bock, Wayne Wanta
2. History
Shahira Fahmy, Mary Angela Bock, Wayne Wanta
3. Who: Research on the Sources of Visual Communication
Shahira Fahmy, Mary Angela Bock, Wayne Wanta
4. Says What: Research on the Content in Visual Communication
Shahira Fahmy, Mary Angela Bock, Wayne Wanta
5. To Whom: Research on the Audiences in Visual Communication
Shahira Fahmy, Mary Angela Bock, Wayne Wanta
6. In Which Channel: Research on Media Used in Visual Communication
Shahira Fahmy, Mary Angela Bock, Wayne Wanta
7. With What Effect I: Research on Cognitive Effects of Visual Communication
Shahira Fahmy, Mary Angela Bock, Wayne Wanta
8. With What Effect II: Research on Attitudinal Effects of Visual Communication
Shahira Fahmy, Mary Angela Bock, Wayne Wanta
9. With What Effect III: Research on Behavioral Effects of Visual Communication
Shahira Fahmy, Mary Angela Bock, Wayne Wanta
10. Conclusion
Shahira Fahmy, Mary Angela Bock, Wayne Wanta
Keywords: Cultural and Media Studies, Media Studies, Media and Communication, Regional and Cultural Studies, Social Sciences, general, Cultural Studies
- Author(s)
- Bock, Mary Angela
- Fahmy, Shahira
- Wanta, Wayne
- Publisher
- Springer
- Publication year
- 2014
- Language
- en
- Edition
- 1
- Page amount
- 202 pages
- Category
- Art, Art History
- Format
- Ebook
- eISBN (PDF)
- 9781137362155
- Printed ISBN
- 978-1-349-47256-7