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Bock, Mary Angela

Visual Communication Theory and Research

Bock, Mary Angela - Visual Communication Theory and Research, ebook

34,55€

Ebook, PDF with Adobe DRM
ISBN: 9781137362155
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Table of contents

1. Linking Theory to Visual Communication
Shahira Fahmy, Mary Angela Bock, Wayne Wanta

2. History
Shahira Fahmy, Mary Angela Bock, Wayne Wanta

3. Who: Research on the Sources of Visual Communication
Shahira Fahmy, Mary Angela Bock, Wayne Wanta

4. Says What: Research on the Content in Visual Communication
Shahira Fahmy, Mary Angela Bock, Wayne Wanta

5. To Whom: Research on the Audiences in Visual Communication
Shahira Fahmy, Mary Angela Bock, Wayne Wanta

6. In Which Channel: Research on Media Used in Visual Communication
Shahira Fahmy, Mary Angela Bock, Wayne Wanta

7. With What Effect I: Research on Cognitive Effects of Visual Communication
Shahira Fahmy, Mary Angela Bock, Wayne Wanta

8. With What Effect II: Research on Attitudinal Effects of Visual Communication
Shahira Fahmy, Mary Angela Bock, Wayne Wanta

9. With What Effect III: Research on Behavioral Effects of Visual Communication
Shahira Fahmy, Mary Angela Bock, Wayne Wanta

10. Conclusion
Shahira Fahmy, Mary Angela Bock, Wayne Wanta

Keywords: Cultural and Media Studies, Media Studies, Media and Communication, Regional and Cultural Studies, Social Sciences, general, Cultural Studies

Author(s)
 
 
Publisher
Springer
Publication year
2014
Language
en
Edition
1
Page amount
202 pages
Category
Art, Art History
Format
Ebook
eISBN (PDF)
9781137362155
Printed ISBN
978-1-349-47256-7

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