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Wang, Jian

Shaping China’s Global Imagination

Wang, Jian - Shaping China’s Global Imagination, ebook

110,60€

Ebook, PDF with Adobe DRM
ISBN: 9781137361721
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Table of contents

1. Soft Power, Nation Branding, and the World Expo
Jian Wang

2. Branding Nations
Jian Wang

3. The Shanghai Expo as a Site for Nation Branding
Jian Wang

4. Defining Nation Brands
Jian Wang

5. Communicating Nation Brands
Jian Wang

6. Experiencing Nation Brands
Jian Wang

7. Remembering Nation Brands
Jian Wang

8. Nation Branding as Strategic Narrative
Jian Wang

9. Nation Branding: Perspectives, Practices, and Prospects
Jian Wang

10. Coda
Jian Wang

Keywords: Social Sciences, Political Sociology, Sociology of Culture, Public Policy, Political Theory, Political Philosophy, Comparative Politics

Author(s)
Publisher
Springer
Publication year
2013
Language
en
Edition
1
Series
Palgrave Macmillan Series in Global Public Diplomacy
Page amount
223 pages
Category
Society
Format
Ebook
eISBN (PDF)
9781137361721
Printed ISBN
978-1-349-47236-9

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