Login

Roll, Martin

Asian Brand Strategy (Revised and Updated)

Roll, Martin - Asian Brand Strategy (Revised and Updated), ebook

55,30€

Ebook, PDF with Adobe DRM
ISBN: 9781137359179
DRM Restrictions

PrintingNot allowed
Copy to clipboardNot allowed

Table of contents

1. Introduction
Martin Roll

2. Branding — The Driver of a Successful Business Strategy
Martin Roll

3. Transforming How We Understand Asian Cultures and Consumers
Martin Roll

4. Asian Country Branding
Martin Roll

5. Celebrity Branding in Asia
Martin Roll

6. Asian Brand Strategy
Martin Roll

7. Successful Asian Brand Cases
Martin Roll

8. Aspiring Asian Brand Cases
Martin Roll

9. Ten Steps to Building an Asian Brand
Martin Roll

10. Asian Brands Toward 2020 — A New Confidence in the Boardroom
Martin Roll

11. Conclusion
Martin Roll

Keywords: Business and Management, Business Strategy/Leadership, Marketing, International Business, International Economics

Author(s)
Publisher
Springer
Publication year
2015
Language
en
Edition
1
Page amount
355 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137359179
Printed ISBN
978-1-349-67574-6

Similar titles