Roll, Martin
Asian Brand Strategy (Revised and Updated)
Table of contents
1. Introduction
Martin Roll
2. Branding — The Driver of a Successful Business Strategy
Martin Roll
3. Transforming How We Understand Asian Cultures and Consumers
Martin Roll
4. Asian Country Branding
Martin Roll
5. Celebrity Branding in Asia
Martin Roll
6. Asian Brand Strategy
Martin Roll
7. Successful Asian Brand Cases
Martin Roll
8. Aspiring Asian Brand Cases
Martin Roll
9. Ten Steps to Building an Asian Brand
Martin Roll
10. Asian Brands Toward 2020 — A New Confidence in the Boardroom
Martin Roll
11. Conclusion
Martin Roll
Keywords: Business and Management, Business Strategy/Leadership, Marketing, International Business, International Economics
- Author(s)
- Roll, Martin
- Publisher
- Springer
- Publication year
- 2015
- Language
- en
- Edition
- 1
- Page amount
- 355 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781137359179
- Printed ISBN
- 978-1-349-67574-6
