Why Marketing to Women Doesn’t Work

1. Introduction
Jenny Darroch

Part I. Differences Between Men and Women

2. Demographic Differences Between Men and Women
Jenny Darroch

3. Psychographic and Behavioral Differences Between Men and Women
Jenny Darroch

Part II. Market Segmentation Theory and Practice

4. An Introduction To Market Segmetation Theory and Practice
Jenny Darroch

5. Understanding our Products
Jenny Darroch

6. Understanding our Customers
Jenny Darroch

7. The Bridge
Jenny Darroch

8. Ansoff’s Growth Matrix—In Detail
Jenny Darroch

9. The Problems— SolutionsTM Framework
Jenny Darroch

Part III. Marketing To Women

10. How to More Effectively Market to Women
Jenny Darroch

11. Masculine and Feminine
Jenny Darroch

12. Conclusions
Jenny Darroch

Keywords: Business and Management, Marketing, Business Strategy/Leadership, Market Research/Competitive Intelligence, Economics, general, Corporate Communication/Public Relations