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Clayton, Mike

The Influence Agenda

Clayton, Mike - The Influence Agenda, ebook

37,30€

Ebook, PDF with Adobe DRM
ISBN: 9781137355850
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Table of contents

1. Why You Need The Influence Agenda
Mike Clayton

2. The Origin of Stakeholders
Mike Clayton

3. The Process is Trivial: The Implementation is Not
Mike Clayton

4. Who are Your Stakeholders?
Mike Clayton

5. More than Just Power: Analysing Your Stakeholders
Mike Clayton

6. What are You Doing? Crafting Your Message
Mike Clayton

7. Gentle Persuasion: Soft Power
Mike Clayton

8. Hidden Power: Behavioural Economics
Mike Clayton

9. A Dozen Reasons Why You’re Wrong: Handling Resistance
Mike Clayton

10. Your Influence Agenda: Campaign Planning
Mike Clayton

11. Making it Work: Campaign Management
Mike Clayton

12. A Call to Action
Mike Clayton

Keywords: Business and Management, Operations Management, Business Strategy/Leadership, Corporate Communication/Public Relations, Management, Coaching

Author(s)
Publisher
Springer
Publication year
2014
Language
en
Edition
1
Page amount
272 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137355850
Printed ISBN
978-1-349-47029-7

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