Humanistic Marketing

1. Introduction
Michael Baker, Richard J. Varey

Part I. What’s Wrong with Marketing in Theory and in Practice?

2. Where Marketing Causes Trouble
Verena E. Stoeckl, Marius K. Luedicke

3. Re-affirming the Prevailing Order?
Pierre McDonagh, William E. Kilbourne, Andrea Prothero

4. What Is Critical Marketing Studies? Reading Macro, Social, and Critical Marketing Studies
Mark Tadajewski

5. Rehumanizing Marketing (and Consumer Behaviour)
Ben Wooliscroft

6. Wants vs. Needs: On the Philosophical Bases of Humanistic Marketing
Claus Dierksmeier

7. Marketing for Mortality? The Scottish Case and the Humankind Index
Kathy Hamilton, Katherine Trebeck

8. Criminal Marketing: An Inhuman Side of Business
Nils Bagelius, Evert Gummesson

9. Can Society Nurture Humanistic Marketing?
Aliakbar Jafari

10. How Is Humanistic Marketing Possible?
A. Fuat Firat

Part II. Marketing as a Force for Good

11. Fusing Back the Human, Radically
Nikhilesh Dholakia

12. Translating Anthropological Consumption Theories into Humanistic Marketing Practices
Ahir Gopaldas

13. Well-being Marketing as Humanistic Marketing
Grace B. Yu, Dong-Jin Lee, M. Joseph Sirgy

14. Constructive Engagement, Macromarketing, and Humanistic Marketing
Clifford J. Shultz, Stanley J. Shapiro

15. Wisdom as Excellence in Commitment to the Humanistic Marketing Practice Paradigm
Djavlonbek Kadirov, Richard J. Varey

16. Power to the People: An Essay on Branding and Global Democracy
Thomas Boysen Anker

17. Responsible Advertising for Sustainable Development: The Case of French Responsible Agencies
Fabrice Desmarais, Sauveur Fernandez, Jean-Marc Gancille

18. Sustainable Marketing through the Natural Step
Diane M. Martin, John W. Schouten

19. Social Networks and Marketing Happiness? The Potential Role of Marketing in an Electronic World
Ed Vos, Richard J. Varey

20. Social Business — Everybody’s Business
Michael J. Baker

21. Closing Commentary: Towards Humanistic Marketing?
Richard J. Varey, Michael Pirson

Keywords: Business and Management, Business Strategy/Leadership, Marketing, International Business, Organization, Management, Development Economics