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Simpson, Anna

The Brand Strategist’s Guide to Desire

Simpson, Anna - The Brand Strategist’s Guide to Desire, ebook

26,15€

Ebook, PDF with Adobe DRM
ISBN: 9781137351821
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Table of contents

1. Introduction: A guide to desire
Anna Simpson

2. Community
Anna Simpson

3. Adventure
Anna Simpson

4. Aesthetics
Anna Simpson

5. Vitality
Anna Simpson

6. Purpose
Anna Simpson

7. Afterword: Desiring change
Anna Simpson

Keywords: Business and Management, Business Ethics, Sustainability Management, Marketing, Innovation/Technology Management, Business Strategy/Leadership, Market Research/Competitive Intelligence

Author(s)
Publisher
Springer
Publication year
2014
Language
en
Edition
1
Page amount
203 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137351821
Printed ISBN
978-1-349-46896-6

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