Simpson, Anna
The Brand Strategist’s Guide to Desire
1. Introduction: A guide to desire
Anna Simpson
2. Community
Anna Simpson
3. Adventure
Anna Simpson
4. Aesthetics
Anna Simpson
5. Vitality
Anna Simpson
6. Purpose
Anna Simpson
7. Afterword: Desiring change
Anna Simpson
Keywords: Business and Management, Business Ethics, Sustainability Management, Marketing, Innovation/Technology Management, Business Strategy/Leadership, Market Research/Competitive Intelligence
- Author(s)
- Simpson, Anna
- Publisher
- Springer
- Publication year
- 2014
- Language
- en
- Edition
- 1
- Page amount
- 203 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781137351821
- Printed ISBN
- 978-1-349-46896-6