Bullo, Stella
Evaluation in Advertising Reception
Table of contents
1. Introduction: Researching Reception and Discourse
Stella Bullo
2. Reception, Language and Sense-Making
Stella Bullo
3. Investigating Evaluation in Advertising Reception
Stella Bullo
4. The Discourse of Advertising Reception
Stella Bullo
5. Implications for a Theory of Evaluation in Advertising Reception
Stella Bullo
Keywords: Social Sciences, Media Research, Marketing, Sociolinguistics, Communication Studies, Discourse Analysis
- Author(s)
- Bullo, Stella
- Publisher
- Springer
- Publication year
- 2014
- Language
- en
- Edition
- 1
- Page amount
- 214 pages
- Category
- Society
- Format
- Ebook
- eISBN (PDF)
- 9781137350435
- Printed ISBN
- 978-1-349-46836-2
