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Bullo, Stella

Evaluation in Advertising Reception

Bullo, Stella - Evaluation in Advertising Reception, ebook

96,75€

Ebook, PDF with Adobe DRM
ISBN: 9781137350435
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Table of contents

1. Introduction: Researching Reception and Discourse
Stella Bullo

2. Reception, Language and Sense-Making
Stella Bullo

3. Investigating Evaluation in Advertising Reception
Stella Bullo

4. The Discourse of Advertising Reception
Stella Bullo

5. Implications for a Theory of Evaluation in Advertising Reception
Stella Bullo

Keywords: Social Sciences, Media Research, Marketing, Sociolinguistics, Communication Studies, Discourse Analysis

Author(s)
Publisher
Springer
Publication year
2014
Language
en
Edition
1
Page amount
214 pages
Category
Society
Format
Ebook
eISBN (PDF)
9781137350435
Printed ISBN
978-1-349-46836-2

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