Login

Richardson, Brendan

Tribal Marketing, Tribal Branding

Richardson, Brendan - Tribal Marketing, Tribal Branding, ebook

48,35€

Ebook, PDF with Adobe DRM
ISBN: 9781137349101
DRM Restrictions

PrintingNot allowed
Copy to clipboardNot allowed

Table of contents

1. Tribes, Tribal Marketing, and Tribal Branding
Brendan Richardson

2. What Is Tribal Marketing, and Why Hasn't It Been More Widely Implemented?
Brendan Richardson

3. Tribal Origins and Idiosyncrasies – Why Brand Tribes Form and Why They Need to See Themselves as Unique
Brendan Richardson

4. Understanding Tribal Dynamics: Beginning to Engage with the Art of Ethno-Marketing
Brendan Richardson

5. Collecting Tribal Data
Brendan Richardson

6. Interpreting Tribal Data: Analysing Ethnographic Data and Using It to Build and Maintain Tribal Brands
Brendan Richardson

7. Meet the Tribes
Brendan Richardson

8. Towards an Ethics of Tribal Marketing
Brendan Richardson

9. Tribes and Tribal Branding – Where Do We Go from Here?
Brendan Richardson

Keywords: Business and Management, Knowledge Management, Marketing, Business Strategy/Leadership, Operation Research/Decision Theory, Corporate Communication/Public Relations

Author(s)
Publisher
Springer
Publication year
2013
Language
en
Edition
1
Page amount
195 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137349101
Printed ISBN
978-1-349-35009-4

Similar titles