Merk, Michaela
Luxury Sales Force Management
1. Introduction
Michaela Merk
2. What Salespeople Feel in their Hearts: The Sales Force-Brand Relationship Olympic Rings
Michaela Merk
3. Luxury Relationship Branding: Heart-Winning Strategies for Brand Managers and their Corporations
Michaela Merk
4. Ways of Winning Over the Sales Force in the Digital World
Michaela Merk
5. How Brands Can Benefit from Strong Sales Force-Brand Relationships
Michaela Merk
6. Recruitment Strategies for Strong Sales Force-Brand Relationships
Michaela Merk
7. Conclusion
Michaela Merk
Keywords: Business and Management, Management, Human Resource Management, Office Management, Organization, Business Strategy/Leadership
- Author(s)
- Merk, Michaela
- Publisher
- Springer
- Publication year
- 2014
- Language
- en
- Edition
- 1
- Page amount
- 233 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781137347442
- Printed ISBN
- 978-1-349-46731-0