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Merk, Michaela

Luxury Sales Force Management

Merk, Michaela - Luxury Sales Force Management, ebook

55,30€

Ebook, PDF with Adobe DRM
ISBN: 9781137347442
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Table of contents

1. Introduction
Michaela Merk

2. What Salespeople Feel in their Hearts: The Sales Force-Brand Relationship Olympic Rings
Michaela Merk

3. Luxury Relationship Branding: Heart-Winning Strategies for Brand Managers and their Corporations
Michaela Merk

4. Ways of Winning Over the Sales Force in the Digital World
Michaela Merk

5. How Brands Can Benefit from Strong Sales Force-Brand Relationships
Michaela Merk

6. Recruitment Strategies for Strong Sales Force-Brand Relationships
Michaela Merk

7. Conclusion
Michaela Merk

Keywords: Business and Management, Management, Human Resource Management, Office Management, Organization, Business Strategy/Leadership

Author(s)
Publisher
Springer
Publication year
2014
Language
en
Edition
1
Page amount
233 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137347442
Printed ISBN
978-1-349-46731-0

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