Krishna, Aradhna
Customer Sense
Table of contents
1. Introduction: What Is Sensory Marketing?
Aradhna Krishna
2. Vision
Aradhna Krishna
3. Audition
Aradhna Krishna
4. Smell
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5. Taste
Aradhna Krishna
6. Touch
Aradhna Krishna
7. Conclusion
Aradhna Krishna
Keywords: Business and Management, Business Strategy/Leadership, Management, Marketing, Operation Research/Decision Theory, Innovation/Technology Management, Economics, general
- Author(s)
- Krishna, Aradhna
- Publisher
- Springer
- Publication year
- 2013
- Language
- en
- Edition
- 1
- Page amount
- 198 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781137346056
- Printed ISBN
- 978-1-349-34442-0
