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Krishna, Aradhna

Customer Sense

Krishna, Aradhna - Customer Sense, ebook

41,45€

Ebook, PDF with Adobe DRM
ISBN: 9781137346056
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Table of contents

1. Introduction: What Is Sensory Marketing?
Aradhna Krishna

2. Vision
Aradhna Krishna

3. Audition
Aradhna Krishna

4. Smell
Aradhna Krishna

5. Taste
Aradhna Krishna

6. Touch
Aradhna Krishna

7. Conclusion
Aradhna Krishna

Keywords: Business and Management, Business Strategy/Leadership, Management, Marketing, Operation Research/Decision Theory, Innovation/Technology Management, Economics, general

Author(s)
Publisher
Springer
Publication year
2013
Language
en
Edition
1
Page amount
198 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137346056
Printed ISBN
978-1-349-34442-0

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