Television Audiences Across the World

1. Deconstructing the Ratings Machine: An Introduction
Jérôme Bourdon, Cécile Méadel

Part I. Inventing Measurement

2. The Politics of Enjoyment: Competing Audience Measurement Systems in Britain, 1950–1980
Stefan Schwarzkopf

3. Still the British Model? The BARB versus Nielsen
Marc Balnaves

4. Canada’s Audience Massage: Audience Research and TV Policy Development, 1980–2010
Philip Savage, Alexandre Sévigny

5. The Monopoly that Won’t Divide: France’s Médiamétrie
Jérôme Bourdon, Cécile Méadel

6. Pioneering the Peoplemeter: German Public Service
Susanne Vollberg

Part II. Appropriating Audience Figures

7. Power Games: Audience Measurement as a Mediation between Actors in India
Santanu Chakrabarti

8. Imagining Audiences in Brazil: Class, ‘Race’ and Gender
Esther Hamburger, Heloisa Buarque Almeida, Tirza Aidar

9. From Referee to Scapegoat, but Still Referee: Auditel in Italy
Massimo Scaglioni

10. Domestication of Anglo-Saxon Conventions and Practices in Australia
Mark Balnaves

11. Market Requirements and Political Challenges: Russia between Two Worlds
Sergey Davydov, Elena Johansson

Part III. Confronting Changes

12. The Role of Ratings in Scheduling: Commercial Logics in Irish Public Television
Ann-Marie Murray

13. The Local Peoplemeter, the Portable Peoplemeter, and the Unsettled Law and Policy of Audience Measurement in the United States
Philip M. Napoli

14. Challenges of Digital Innovations: A Set-Top Box Based Approach
Tom Evens, Katrien Berte

15. Thickening Behavioural Data: New Uses of Ratings for Social Sciences
Jakob Bjur

Keywords: Cultural and Media Studies, Film and Television Studies, Cultural Policy, Cultural History, Media and Communication, Media Research, Cultural Studies