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Messner, Wolfgang

Making the Compelling Business Case

Messner, Wolfgang - Making the Compelling Business Case, ebook

55,30€

Ebook, PDF with Adobe DRM
ISBN: 9781137340573
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Table of contents

1. Deciding on Corporate Investments
Wolfgang Messner

2. Key Financial Concepts
Wolfgang Messner

3. Fundamentals I: Costs
Wolfgang Messner

4. Fundamentals II: Benefits
Wolfgang Messner

5. Making Investment Decisions with NPV
Wolfgang Messner

6. Factoring Risk and Uncertainty
Wolfgang Messner

7. Factoring Strategic Flexibility
Wolfgang Messner

8. Business Case Presentation
Wolfgang Messner

9. Business Case as Controlling Framework
Wolfgang Messner

10. Influencing Decisions in Sales
Wolfgang Messner

Keywords: Business and Management, Business Strategy/Leadership, Operation Research/Decision Theory, Business Information Systems, Knowledge Management, Corporate Communication/Public Relations, Economics, general

Author(s)
Publisher
Springer
Publication year
2013
Language
en
Edition
1
Page amount
462 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137340573
Printed ISBN
978-1-349-46486-9

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