Messner, Wolfgang
Making the Compelling Business Case
Table of contents
1. Deciding on Corporate Investments
Wolfgang Messner
2. Key Financial Concepts
Wolfgang Messner
3. Fundamentals I: Costs
Wolfgang Messner
4. Fundamentals II: Benefits
Wolfgang Messner
5. Making Investment Decisions with NPV
Wolfgang Messner
6. Factoring Risk and Uncertainty
Wolfgang Messner
7. Factoring Strategic Flexibility
Wolfgang Messner
8. Business Case Presentation
Wolfgang Messner
9. Business Case as Controlling Framework
Wolfgang Messner
10. Influencing Decisions in Sales
Wolfgang Messner
Keywords: Business and Management, Business Strategy/Leadership, Operation Research/Decision Theory, Business Information Systems, Knowledge Management, Corporate Communication/Public Relations, Economics, general
- Author(s)
- Messner, Wolfgang
- Publisher
- Springer
- Publication year
- 2013
- Language
- en
- Edition
- 1
- Page amount
- 462 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781137340573
- Printed ISBN
- 978-1-349-46486-9
