Luxury Brands in Emerging Markets

1. Introduction
Glyn Atwal, Douglas Bryson

Part I. Brazil

2. Understanding the Brazilian Luxury Consumer
Claudio Diniz, Glyn Atwal, Douglas Bryson

3. Novel Luxury: Made in Brazil
Jonas Hoffmann

4. The Cultural Construction of Brazilian Bodies and Status
Nacima Ourahmoune, Bernardo Figueiredo, Pilar Rojas

Part II. Russia

5. How History, Culture, and Demography Drive Luxury Consumption in Russia
Irina Kulikova, Frédéric Godart

6. Distribution Options and Consumer Profiles in the Russian Luxury Market
Daria Yadernaya

7. The Idiosyncrasies of Luxury Consumption in Russia
Paul Sanders, Paulina Tsimakhovich

Part III. India

8. The Luxury Landscape in India: Consequences for the Wine Sector
Kartik Dave, Glyn Atwal, Douglas Bryson

9. From Local Taste to Luxury Experience: Insights into Culinary Distinction
Nilanjana Sinha, Himadri Roy Chaudhuri, Sitanath Mazumdar

10. The Rise of the Indian Female Luxury Consumer
Glyn Atwal, Soumya Jain, Douglas Bryson

Part IV. China

11. Drivers of China’s Desire for Luxury and Consequences for Luxury Brands
Frédéric Godart, Yue Zhao

12. The Evolution of Luxury Consumption in China
Serena Rovai

13. Connecting with the Chinese Consumer
Kunal Sinha

14. Luxury in China: The End of Bling
Ben Cavender, Kevin Arslanian, Conlyn Chan

15. Luxury Brands and Deriving Fashion Meanings in a Media Context in Hong Kong
Tommy Tse, Len Tiu Wright

16. China: Incubator of Luxury’s New Business Models
Michel Gutsatz

Part V. New Frontier Markets

17. Towards a Definition of Authentic African Luxury: Luxe Ubuntu
Swaady Martin-Leke, Elizabeth Ellis

18. Afro Luxe: The Meaning of Luxury in South Africa
Inka Crosswaite

19. Going beyond Misconceptions: Avoiding Pitfalls on the Route to Sustainable Growth
Douglas Bryson, Glyn Atwal

Keywords: Business and Management, Innovation/Technology Management, International Business, Organizational Studies, Economic Sociology, Marketing, Management, Sociology, general