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Kitchen, Philip J.

The Dominant Influence of Marketing in the 21st Century

Kitchen, Philip J. - The Dominant Influence of Marketing in the 21st Century, ebook

120,25€

Ebook, PDF with Adobe DRM
ISBN: 9781137322630
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Table of contents

1. Introduction
Philip J. Kitchen

2. The Recasting, Questionability and Applicability of Hobbes’ Leviathan
Philip J. Kitchen

3. Who Is Like unto the Beast? Tall Tales of Fail Whales
Stephen Brown

4. Seven Simple Rules to Better Customer Service
Charles R. Taylor

5. Ninety Trillion Spams and Counting: Rethinking the Marketing Social Contract in a Web 2.0 World
Fred K. Beard

6. Cloud as a New IMC Tool: How to Make Our Marketing More Ubiquitous
Shintaro Okazaki

7. The Age of Organisationalism
Philip J. Kitchen

Keywords: Business and Management, Marketing, Organization, Customer Relationship Management, Corporate Communication/Public Relations, Behavioral/Experimental Economics

Editor
Publisher
Springer
Publication year
2013
Language
en
Edition
1
Page amount
152 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137322630
Printed ISBN
978-1-349-33400-1

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