Advertising to Children

1. Introduction
Barrie Gunter, Caroline Oates, Fran Blumberg, Mark Blades

2. Do Very Young Children Understand Persuasive Intent in Advertisements?
Moondore Ali, Mark Blades

3. The Development of Children’s Scepticism About Advertising
Maria T. Chu, Mark Blades, Jane Herbert

4. Commercial Food Promotion to Children
Emma J. Boyland, Joanne A. Harrold, Tim C. Kirkham, Jason C. G. Halford

5. Alcohol Advertising and Young People
Barrie Gunter

6. Advertising to Children in China
Kara Chan

7. Parents’ Beliefs About, and Attitudes Towards, Marketing to Children
Caroline Oates, Nicki Newman, Athanasia Tziortzi

8. The Family’s Role in Children’s Interpretation of Advertising
Moniek Buijzen

9. Linkages Between Media Literacy and Children’s and Adolescents’ Susceptibility to Advertising
Fran C. Blumberg, Jessica M. Williams, Brian Kelley

10. Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children Without their Conscious Awareness
Laura Owen, Charlie Lewis, Susan Auty

11. Young Children’s Ability to Identify Advertisements on Television, Web Pages and Search Engine Web Pages
Shiying Li, Megan Pickering, Moondore Ali, Mark Blades, Caroline Oates

12. The Influence of Advergames on Children’s Consumer Choices and Behavior
Amanda E. Staiano, Sandra L. Calvert

13. Conclusions
Caroline Oates, Fran Blumberg, Barrie Gunter, Mark Blades

Keywords: Psychology, Developmental Psychology, Childhood, Adolescence and Society, Media Studies, Marketing, Sociology of Culture, Media Research