Multinationals and Global Consumers

1. International Business Research in Asia
Shige Makino, T. S. Chan, Geng Cui

Part I. Multinationals and Organizational Management

2. A Test of Agency Costs in Strategic Alliances
Jung-Ho Lai, Sheng-Syan Chen, Shao-Chi Chang

3. What Drives the Strategic Alliance Formation of Transition Economy Small and Medium-Sized Enterprises?
Wiboon Kittilaksanawong, Xudong Chen, Chaoqun Duan

4. Global Firms Competing Locally: Management Localization and Subsidiary Performance in China
Geng Cui, T. S. Chan, Shengsheng Huang

5. The Influence of Culture on Budgetary Characteristics and Managerial Effectiveness: An Empirical Investigation of National and Multinational Companies in Thailand
Saraphat Somboon, Joseph Aiyeku

Part II. International Business and FDI

6. Understanding the Entrepreneurial Process of Learning through Network Dynamics: Insights from China’s Young International Firms
Lianxi Zhou, Bradley R. Barnes, T. S. Chan

7. Does Social Capital Always Create Value for Firm Internationalization?
Zejian Li, Yue Wang

8. Multinational Enterprise Strategy, Institutions, State Capacity and Inward Foreign Direct Investment into the ASEAN Countries
Greg Mahony, Bilal Rafi

Part III. Marketing and Consumer Behavior

9. Cross-Cultural Research on Consumer Responses to Service Failure: A Critical Review
Lisa C. Wan, Maggie Y. Chu

10. Self-Discrepancy and Consumer Responses to Counterfeit Products
Ling Peng, Lisa C. Wan, Patrick S. Poon

11. Perceptions of Chinese and Indian Brand Personalities in Germany
Heidi Kreppel, Dirk Holtbrügge

Keywords: Business and Management, International Business, Organization, Asian Economics, International Economics, Marketing, Corporate Communication/Public Relations