Humanizing the Web

Part I. Introduction and History

1. A Shift in Thinking about the Web
Harri Oinas-Kukkonen, Henry Oinas-Kukkonen

2. Waves of the Web
Harri Oinas-Kukkonen, Henry Oinas-Kukkonen

3. The Killer Wave: The Social Web
Harri Oinas-Kukkonen, Henry Oinas-Kukkonen

Part II. Social Web as a Transformer

4. The Promise
Harri Oinas-Kukkonen, Henry Oinas-Kukkonen

5. The Change
Harri Oinas-Kukkonen, Henry Oinas-Kukkonen

6. Six Paradoxes
Harri Oinas-Kukkonen, Henry Oinas-Kukkonen

Part III. Social Web a s an Innovation Accelerator

7. The Quest for Zero-to-One Innovation
Harri Oinas-Kukkonen, Henry Oinas-Kukkonen

8. Social Web as an Innovation Ecosystem
Harri Oinas-Kukkonen, Henry Oinas-Kukkonen

9. Social Web Innovation Strategies
Harri Oinas-Kukkonen, Henry Oinas-Kukkonen

Part IV. Social Web as a Humanizer

10. The Next Generation of the Web: The Humanized Web
Harri Oinas-Kukkonen, Henry Oinas-Kukkonen

11. Core Business Values
Harri Oinas-Kukkonen, Henry Oinas-Kukkonen

12. Future Challenges
Harri Oinas-Kukkonen, Henry Oinas-Kukkonen

Part V. Final Remarks

13. Conclusion
Harri Oinas-Kukkonen, Henry Oinas-Kukkonen

Keywords: Business and Management, International Business, Business Information Systems, Corporate Communication/Public Relations, Management, Industries, Business Strategy/Leadership