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Hackley, Chris

Marketing in Context

Hackley, Chris - Marketing in Context, ebook

55,30€

Ebook, PDF with Adobe DRM
ISBN: 9781137297112
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Table of contents

1. Setting the Marketing Scene
Chris Hackley

2. Marketing as Communication
Chris Hackley

3. Marketing Ideology and Mass Media
Chris Hackley

4. Ideologies of space
Chris Hackley

5. Marketing Ideology and Social Policy
Chris Hackley

6. Consumer Agency and Brand Culture
Chris Hackley

7. Managing Marketing — In Context
Chris Hackley

Keywords: Business and Management, Marketing, Operation Research/Decision Theory, Business Strategy/Leadership, Corporate Communication/Public Relations

Author(s)
Publisher
Springer
Publication year
2013
Language
en
Edition
1
Page amount
233 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137297112
Printed ISBN
978-1-349-45203-3

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