Hackley, Chris
Marketing in Context
Table of contents
1. Setting the Marketing Scene
Chris Hackley
2. Marketing as Communication
Chris Hackley
3. Marketing Ideology and Mass Media
Chris Hackley
4. Ideologies of space
Chris Hackley
5. Marketing Ideology and Social Policy
Chris Hackley
6. Consumer Agency and Brand Culture
Chris Hackley
7. Managing Marketing — In Context
Chris Hackley
Keywords: Business and Management, Marketing, Operation Research/Decision Theory, Business Strategy/Leadership, Corporate Communication/Public Relations
- Author(s)
- Hackley, Chris
- Publisher
- Springer
- Publication year
- 2013
- Language
- en
- Edition
- 1
- Imprint
- Palgrave Macmillan UK - London
- Page amount
- 233 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781137297112
- Printed ISBN
- 978-1-349-45203-3
