China Goes West

1. Introduction
Joel Backaler

Part I. The Foundation

2. The Chemical Noodle Firm: What Makes Chinese Companies Different?
Joel Backaler

3. Fleeing the Great Game: Why Are Chinese Companies Going Global?
Joel Backaler

4. The Unprepared: Are Chinese Companies Prepared to Go West?
Joel Backaler

Part II. The Approach

5. Global Recognition: Can Chinese Firms Build Global Brands?
Joel Backaler

6. China’s Overseas M&A Moment: Buying Up the World’s Corporations?
Joel Backaler

Part III. The Issues

7. The Concerns: Should the West Worry about Chinese Investment?
Joel Backaler

8. The Opportunity: How Can the West Benefit from Chinese Investment?
Joel Backaler

Part IV. The Response

9. The Response: Maximizing Benefits, Minimizing Concerns
Joel Backaler

Keywords: Business and Management, International Business, Asian Economics, Business Strategy/Leadership, International Economics, Organization, Market Research/Competitive Intelligence