Martelli, Antonio
Models of Scenario Building and Planning
1. Why Scenario Planning?
Antonio Martelli
2. The Missions of Scenarios
Antonio Martelli
3. The Fundamentals of Environmental Analysis
Antonio Martelli
4. Information, Intelligence and Competitive Intelligence
Antonio Martelli
5. The Principles of Scenario Building
Antonio Martelli
6. From Scenario Building to Scenario Planning: Intuitive Logic and Trend Impact Analysis
Antonio Martelli
7. From Scenario Building to Scenario Planning: Cross-Impact Analysis and Morphological Analysis
Antonio Martelli
8. Scenario Planning, Strategies and Mental Models
Antonio Martelli
9. Scenarios in Decision-Making
Antonio Martelli
10. Scenarios and the Organisation
Antonio Martelli
Keywords: Business and Management, Business Strategy/Leadership, Management, Innovation/Technology Management, Organization, Development Economics, Operation Research/Decision Theory
- Author(s)
- Martelli, Antonio
- Publisher
- Springer
- Publication year
- 2014
- Language
- en
- Edition
- 1
- Series
- Bocconi on Management Series
- Page amount
- 315 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781137293503
- Printed ISBN
- 978-1-349-45119-7