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Martelli, Antonio

Models of Scenario Building and Planning

Martelli, Antonio - Models of Scenario Building and Planning, ebook

124,40€

Ebook, PDF with Adobe DRM
ISBN: 9781137293503
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Table of contents

1. Why Scenario Planning?
Antonio Martelli

2. The Missions of Scenarios
Antonio Martelli

3. The Fundamentals of Environmental Analysis
Antonio Martelli

4. Information, Intelligence and Competitive Intelligence
Antonio Martelli

5. The Principles of Scenario Building
Antonio Martelli

6. From Scenario Building to Scenario Planning: Intuitive Logic and Trend Impact Analysis
Antonio Martelli

7. From Scenario Building to Scenario Planning: Cross-Impact Analysis and Morphological Analysis
Antonio Martelli

8. Scenario Planning, Strategies and Mental Models
Antonio Martelli

9. Scenarios in Decision-Making
Antonio Martelli

10. Scenarios and the Organisation
Antonio Martelli

Keywords: Business and Management, Business Strategy/Leadership, Management, Innovation/Technology Management, Organization, Development Economics, Operation Research/Decision Theory

Author(s)
Publisher
Springer
Publication year
2014
Language
en
Edition
1
Series
Bocconi on Management Series
Page amount
315 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137293503
Printed ISBN
978-1-349-45119-7

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