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Coste-Manière, Ivan

Global Luxury Trends

Coste-Manière, Ivan - Global Luxury Trends, ebook

48,35€

Ebook, PDF with Adobe DRM
ISBN: 9781137287397
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Table of contents

1. Introduction
Jonas Hoffmann, Ivan Coste-Manière

2. On Luxury Strategizing
Jonas Hoffmann

3. Paths For The Emergence Of Global Chinese Luxury Brands
Jonas Hoffmann, Betina Hoffmann

4. Luxo Brasil And Osklen’S New Luxury
Jonas Hoffmann

5. Über Luxury: For Billionaires Only
Alessandro Quintavalle

6. Occupation Fashion Blogging: Relation Between Blogs And Luxury Fashion Brands
Rasa Stankeviciute

7. Engaging With The Luxury Consumer In China
Katrina Panchout

8. Luxury And Arts In China: The Island6 Case
Camille Jaganathen

9. Luxury Shopping Places In China
Joanna Chen

10. Perspectives On Luxury Operations In China
Yves R Lucky, Francesco Giliberti Birindelli

11. Luxury Consumer Tribes In Asia: Insights From South Korea
Bernard Cova, Tae Youn Kim

12. Luxury In Russia And In Countries Of Eastern Europe
Laurent Lecamp

13. Luxury In India: Seduction By Hypnotic Subtlety
Sandeep Vij

14. Polo As A Vehicle For Communicating Luxury
Ivan Coste-Manière, Anna Hoarau, Cedric Laforge

15. Mimesis And The Nexus Of Luxury Industry In India
Mukta Ramchandani

16. Tesla Motors, The Reinvention Of The Luxury Sports Car Industry
Daniela Milosheska

17. Why Buy Luxury? Insights From Consumer Research
Maureen Morrin

18. Elie Saab: Strategic Presence In The Digital Luxury Space
Rasa Stankeviciute

Keywords: Business and Management, International Business, Marketing, Emerging Markets/Globalization, Asian Economics, Corporate Communication/Public Relations, International Economics

Editor
 
Publisher
Springer
Publication year
2013
Language
en
Edition
1
Page amount
275 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137287397
Printed ISBN
978-1-349-44968-2

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