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Marazza, Antonio

Lifestyle Brands

Marazza, Antonio - Lifestyle Brands, ebook

51,15€

Ebook, PDF with Adobe DRM
ISBN: 9781137285935
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Table of contents

1. Introduction
Stefania Saviolo, Antonio Marazza

2. Brands and Social Identities: An Increasingly Strong Connection
Stefania Saviolo, Antonio Marazza

3. The Brand: What it is, how it Builds Value and why we Grow Fond of it
Stefania Saviolo, Antonio Marazza

4. From Authority to Lifestyle: A Mapping of Symbol Intensive Brands
Stefania Saviolo, Antonio Marazza

5. How Lifestyle Brands Work: An Interpretative Model
Stefania Saviolo, Antonio Marazza

6. The Model in Action
Stefania Saviolo, Antonio Marazza

Keywords: Business and Management, International Business, Marketing, Business Strategy/Leadership, e-Business/e-Commerce, Procurement, Corporate Communication/Public Relations

Author(s)
 
Publisher
Springer
Publication year
2013
Language
en
Edition
1
Page amount
155 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137285935
Printed ISBN
978-1-349-44907-1

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