Go, Frank M.
International Place Branding Yearbook 2012
1. Introduction
Frank M. Go, Robert Govers
Part 1. Multidisciplinary Perspectives on Sustainable Place Branding
2. Four Readings of Place and Brand Leadership
Chris Mabey, Tim Freeman
3. Beyond Place Branding
Nicholas Ind, Erling Dokk Holm
4. Crisis Communication and Sustainable Place Marketing: A Preliminary Analysis before Choosing a Restorative Media Strategy
Eli Avraham
5. A Perspective on Planning, Smart Growth and Place Branding
Kristof Assche, Ming Chien Lo, Raoul Beunen
Part 2. Chapters on Particular Cases
6. Case A Sex and the City: City Branding in Spanish Cities
Gildo Seisdedos, Pablo Vaggione
7. Case B A Common Agenda for Place Branding: Made in Torino
Alexander Otgaar
8. Case C Sustaining a Brand through Proactive Repair: The Case of Manchester
Stephen E. Little
9. Case D Social Media: An Insight into the “Public Mood” of Places? A Case Study of the City of Johannesburg
Wadim Schreiner, Frank M. Go
10. Case E Turning a Gemstone into a Diamond: A Green Design and Branding Strategy for The City of Bucharest
Iulia Gramon-Suba, Chris Holt
Part 3. Chapters on Particular Place Brand Themes
11. Overcoming the Risk of Stereotypes: How Strategic Communications Can Facilitate Sustainable Place Branding
Roland Schatz
12. Do National Green Reputations Matter? The Global Green Economy Index and Implications for Stakeholders in the Green Economy
Jeremy Tamanini
13. Branding Brazilian Slums through “Freeware” Cultural Production: The Case of Rio de Janeiro
Antonio Paolo Russo
14. Improved Public Infrastructure and Sustainable Place Branding
Keith Dinnie
15. Conclusion
Frank M. Go, Robert Govers
Keywords: Business and Management, Marketing, International Business, Business Strategy/Leadership, Economics, general, Tourism Management, International Economics
- Editor
- Go, Frank M.
- Govers, Robert
- Publisher
- Springer
- Publication year
- 2013
- Language
- en
- Edition
- 1
- Page amount
- 295 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781137282552
- Printed ISBN
- 978-0-230-23964-7