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Go, Frank M.

International Place Branding Yearbook 2012

Go, Frank M. - International Place Branding Yearbook 2012, ebook

48,35€

Ebook, PDF with Adobe DRM
ISBN: 9781137282552
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Table of contents

1. Introduction
Frank M. Go, Robert Govers

Part 1. Multidisciplinary Perspectives on Sustainable Place Branding

2. Four Readings of Place and Brand Leadership
Chris Mabey, Tim Freeman

3. Beyond Place Branding
Nicholas Ind, Erling Dokk Holm

4. Crisis Communication and Sustainable Place Marketing: A Preliminary Analysis before Choosing a Restorative Media Strategy
Eli Avraham

5. A Perspective on Planning, Smart Growth and Place Branding
Kristof Assche, Ming Chien Lo, Raoul Beunen

Part 2. Chapters on Particular Cases

6. Case A Sex and the City: City Branding in Spanish Cities
Gildo Seisdedos, Pablo Vaggione

7. Case B A Common Agenda for Place Branding: Made in Torino
Alexander Otgaar

8. Case C Sustaining a Brand through Proactive Repair: The Case of Manchester
Stephen E. Little

9. Case D Social Media: An Insight into the “Public Mood” of Places? A Case Study of the City of Johannesburg
Wadim Schreiner, Frank M. Go

10. Case E Turning a Gemstone into a Diamond: A Green Design and Branding Strategy for The City of Bucharest
Iulia Gramon-Suba, Chris Holt

Part 3. Chapters on Particular Place Brand Themes

11. Overcoming the Risk of Stereotypes: How Strategic Communications Can Facilitate Sustainable Place Branding
Roland Schatz

12. Do National Green Reputations Matter? The Global Green Economy Index and Implications for Stakeholders in the Green Economy
Jeremy Tamanini

13. Branding Brazilian Slums through “Freeware” Cultural Production: The Case of Rio de Janeiro
Antonio Paolo Russo

14. Improved Public Infrastructure and Sustainable Place Branding
Keith Dinnie

15. Conclusion
Frank M. Go, Robert Govers

Keywords: Business and Management, Marketing, International Business, Business Strategy/Leadership, Economics, general, Tourism Management, International Economics

Editor
 
Publisher
Springer
Publication year
2013
Language
en
Edition
1
Page amount
295 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137282552
Printed ISBN
978-0-230-23964-7

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