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Rajagopal

Managing Social Media and Consumerism

Rajagopal - Managing Social Media and Consumerism, ebook

120,25€

Ebook, PDF with Adobe DRM
ISBN: 9781137281920
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Table of contents

Part I. Evolution of Business Communication

1. Shifts in Marketing Communication
Rajagopal

2. Market Communication and Grapevine
Rajagopal

3. Strategic Planning with Social Media
Rajagopal

Part II. Analysis of Social Media Effects

4. Social Marketing
Rajagopal

5. Digital Communities
Rajagopal

6. Social Media and Consumer Insight
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7. Social Media Metrics
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8. Technology and Media Effectiveness
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Part III. The Synthesis

9. The Human Factors
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10. Communication Conflicts
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11. Globalization and Consumer Behavior
Rajagopal

Keywords: Business and Management, Marketing, Management, International Business, Economics, general, Corporate Governance, Market Research/Competitive Intelligence

Author(s)
Publisher
Springer
Publication year
2013
Language
en
Edition
1
Page amount
277 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137281920
Printed ISBN
978-1-349-44840-1

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