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Giménez, Josep Francesc Valls

Beyond the Low-Cost Business

Giménez, Josep Francesc Valls - Beyond the Low-Cost Business, ebook

131,35€

Ebook, PDF with Adobe DRM
ISBN: 9781137277534
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Table of contents

1. Introduction
Josep Francesc Valls Giménez

2. The Birth of the Low-Cost Phenomenon
Josep Francesc Valls Giménez

3. Reinventing Your Business Model (RYBM)
Josep Francesc Valls Giménez

4. Brand Marketing at a Time of Heightened Price Sensitivity
Josep Francesc Valls Giménez

5. Case Studies in Innovation to Produce Lower Prices: IKEA, ING DIRECT, Mercadona and Privalia
Josep Francesc Valls Giménez

6. Epilogue: Expansion, Innovation, Price Sensitivity and Wealth
Josep Francesc Valls Giménez

Keywords: Business and Management, Business Strategy/Leadership, International Business, Tourism Management, International Economics, Economics, general, Services

Author(s)
Publisher
Springer
Publication year
2013
Language
en
Edition
1
Page amount
212 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137277534
Printed ISBN
978-1-349-44719-0

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