Giménez, Josep Francesc Valls
Beyond the Low-Cost Business
Table of contents
1. Introduction
Josep Francesc Valls Giménez
2. The Birth of the Low-Cost Phenomenon
Josep Francesc Valls Giménez
3. Reinventing Your Business Model (RYBM)
Josep Francesc Valls Giménez
4. Brand Marketing at a Time of Heightened Price Sensitivity
Josep Francesc Valls Giménez
5. Case Studies in Innovation to Produce Lower Prices: IKEA, ING DIRECT, Mercadona and Privalia
Josep Francesc Valls Giménez
6. Epilogue: Expansion, Innovation, Price Sensitivity and Wealth
Josep Francesc Valls Giménez
Keywords: Business and Management, Business Strategy/Leadership, International Business, Tourism Management, International Economics, Economics, general, Services
- Author(s)
- Giménez, Josep Francesc Valls
- Publisher
- Springer
- Publication year
- 2013
- Language
- en
- Edition
- 1
- Page amount
- 212 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781137277534
- Printed ISBN
- 978-1-349-44719-0
