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Kumar, Nirmalya

Brand Breakout

Kumar, Nirmalya - Brand Breakout, ebook

23,50€

Ebook, PDF with Adobe DRM
ISBN: 9781137276629
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Table of contents

1. Introduction
Nirmalya Kumar, Jan-Benedict E. M. Steenkamp

2. The Asian Tortoise Route
Nirmalya Kumar, Jan-Benedict E. M. Steenkamp

3. The Business to Consumer Route
Nirmalya Kumar, Jan-Benedict E. M. Steenkamp

4. The Diaspora Route
Nirmalya Kumar, Jan-Benedict E. M. Steenkamp

5. The Brand Acquisition Route
Nirmalya Kumar, Jan-Benedict E. M. Steenkamp

6. The Positive Campaign Route
Nirmalya Kumar, Jan-Benedict E. M. Steenkamp

7. The Cultural Resources Route
Nirmalya Kumar, Jan-Benedict E. M. Steenkamp

8. The Natural Resources Route
Nirmalya Kumar, Jan-Benedict E. M. Steenkamp

9. The National Champions Route
Nirmalya Kumar, Jan-Benedict E. M. Steenkamp

10. Conclusion
Nirmalya Kumar, Jan-Benedict E. M. Steenkamp

Keywords: Business and Management, International Business, Marketing, Asian Economics, Emerging Markets/Globalization, Business Strategy/Leadership, Management

Author(s)
 
Publisher
Springer
Publication year
2013
Language
en
Edition
1
Page amount
272 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137276629
Printed ISBN
978-1-349-44674-2

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