Login

Borgerson, Janet

From Chinese Brand Culture to Global Brands

Borgerson, Janet - From Chinese Brand Culture to Global Brands, ebook

55,30€

Ebook, PDF with Adobe DRM
ISBN: 9781137276353
DRM Restrictions

PrintingNot allowed
Copy to clipboardNot allowed

Table of contents

1. Introduction
Wu Zhiyan, Janet Borgerson, Jonathan Schroeder

2. Global Branding, Fashion Systems, and Historical Culture
Wu Zhiyan, Janet Borgerson, Jonathan Schroeder

3. Jay Chou, Pop Star: Chinese Aesthetics and Contemporary Trends
Wu Zhiyan, Janet Borgerson, Jonathan Schroeder

4. The 2008 Beijing Olympics Opening Ceremony: Branding China for the World
Wu Zhiyan, Janet Borgerson, Jonathan Schroeder

5. Shanghai Tang: A Chinese Luxury Brand with Global Ambitions
Wu Zhiyan, Janet Borgerson, Jonathan Schroeder

6. From Chinese Brand Culture to Global Brands
Wu Zhiyan, Janet Borgerson, Jonathan Schroeder

Keywords: Business and Management, Marketing, Asian Economics, Emerging Markets/Globalization, International Business, Corporate Communication/Public Relations, Management

Author(s)
 
 
Publisher
Springer
Publication year
2013
Language
en
Edition
1
Page amount
231 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781137276353
Printed ISBN
978-1-349-44663-6

Similar titles